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Private Label (Generic) vs. Branded Products: Differences Aren't Black and White Anymore - AAM Company
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Why you should strive for a 40% share of Private Label Brands in your assortment | by Andreas Willgert | Medium
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What is the optimal share of private label brands vs national brands? 35–40% according to an analysis of two Dutch and two U.S. retail chains. | by Arvid Stenback | Medium
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